We love memberships because we believe it can be a way to fulfill both needs. Publishers need to build a loyal reader base and readers need to feel like they’re part of a community, hearing an intimate, trusted voice. It can also be publishers answer to platforms as they prioritize their own social efforts.
From what we can learn from recent success in membership alike model
It works best with:
A subject narrowness and editorial rigour.
Then which membership segments to chase?
- Either you provide people with information that are useful for their work / they can make money with information you provide (corporate card).
- Or you are people main source of information (corporate & personal card)
- Or you speak to people emotions and passions. Then you provide them with something incredibly specific they can’t find elsewhere. (personal card).
You have your hit product, know your audience - It's time for terrific marketing
This part is all about creativity but it really has to be terrific.
Good practices we saw include Crowdfunding campaign, DYI PR.
Our job is simple: make sure you don’t have to worry about the tech.